女超人
China AI-generated actress’s contact lens ad pulled after netizen backlash its credibility_我的网站
A | 8 月 25 日消息，星宇股份“羞辱式”劝退应届生的消息近期在互联网流传。
B | 据此前援引荔枝新闻消息，一位涉事应届生提供了公司 HR“劝退”他们的面谈录音。
The AI persona, Fang Taozi, rose to fame as the female lead in hit short drama The Laid-off Girl, which has garnered more than 200 million views.
In the now-removed ad, Fang said the lenses were "comfortable to wear all day" and the product used a technique to keep them stable, urging users to "blink with confidence," China Youth Daily reported on Sunday.
The claims drew fierce backlash from Chinese netizens, who argued the virtual AI figure cannot wear contact lenses, making its "personal claim of comfort" entirely "uncredible and misleading to consumers." The video is no longer searchable on her page, and her agency did not immediately comment, according to the report.
Lawyers said colored contact lenses are regulated as Class III medical devices in China. The country's Advertising Law prohibits using a spokesperson to recommend or certify medical devices, and such ads must undergo review before publication.
The Advertising Law actually stipulated that a brand ambassador must personally try the product first before endorsing it in an ad.
Wu Xiaolin, a Beijing-based lawyer, told the Global Times that under the law, an advertising endorser is defined as a natural person, legal entity or other organization making a recommendation in its own name or image.
"AI digital humans do not have independent legal personality and cannot be advertising endorsers," Wu said, adding that advertisers still bear responsibility for the truthfulness of content and may face penalties for false advertising.
While AI digital avatars are not bound by the legal clauses governing human endorsers, Wu stressed that the ad's firsthand usage experience claims constitute alleged false promotion. Relevant legal liabilities for false advertising will fall on the brand advertiser and the campaign operator rather than the AI avatar itself.
Shanghai-based outlet The Paper reported that Fang's first commercial deal on July 31 listed rates as high as 258,000 yuan ($38,236) for videos exceeding 60 seconds, outstripping many human influencers with millions of followers. An MCN agency source later cast doubt on those figures, saying the actual rate was about 88,000 yuan.
A Global Times reporter noticed that the rise of AI short drama commercial endorsements has become a prevalent industry trend in China, with virtual leads of multiple popular short dramas regularly posting sponsored content for beauty, skincare, beverage and other consumer brands.
Feng Anrong, a director who runs an AI production studio, told the Global Times that commercial endorsements have become a major revenue source for many short drama production teams.
As AI-generated marketing expands, the controversy has exposed a grey area with legal provisions in place and regulatory oversight inadequate. A consumer hotline told local media that the matter has been referred to market regulators in the local district for handling, per China Youth Daily.
。A 股车灯上市公司星宇股份 2025 年秋招大量招录研发、技术、管培生岗位应届生，规模约 400 人，含不少 985 / 双非硕士，承诺 1 个月产线实习后转入技术岗。2026 年 7 月这批学生正式入职，仅入职 1 个月左右（8 月上旬），HR 集中一对一约谈，推出“羞辱式”二选一方案：1.主动离职：当天签“个人原因离职”协议，公司补偿半个月工资；2.拒绝离职：强制调岗至车间一线流水线，做打螺丝、线路插接等普工工作，原定 1 个月产线实习延长至 3 个月，薪资按操作工标准重新核算。查询常州市人民政府官网发现，常州市人力资源和社会保障局今日就上述传闻发布情况通报。据悉，星宇股份共招录 2026 届高校毕业生 440 名，与其中 107 人解除劳动合同，协商过程中方法简单生硬，缺乏充分有效沟通，造成不良影响，对此企业深表歉意，已对人力资源总监作出停职处理。经查，该企业不存在违规享受就业和人才类政府补贴行为。事件发生后，人社部门及时提供一对一就业推荐服务，截至 8 月 25 日，107 人中已有 22 人实现就业，14 人参加其他企业面试，对其余人员人社部门将继续提供就业服务。公开资料显示，常州星宇车灯股份有限公司创立于 1993 年，2007 年 10 月整体变更为股份有限公司，2011 年 2 月在上海证券交易所成功上市。广告声明：文内含有的对外跳转链接（包括不限于超链接、二维码、口令等形式），用于传递更多信息，节省甄选时间，结果仅供参考，包含外链的文章均包含本声明。
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